Concept render for HANARI: a woman resting her chin on her hand by a sunlit window.
PRE-LAUNCH IMAGE · FINAL PACKAGING MAY DIFFER

Korean skincare, inspired by India

Beauty Beyond Borders.

A Korean skincare brand with India as its first market. Three daily products, a gel cleanser, a serum and a gel cream, designed for a light routine on hot, humid days.

Korean skincare for everyday life in India.

Explore productsGet launch updates

Our three daily products are planned to launch in India in December 2026. We will share the exact sales start date and where to buy them once these are set. No products are available for sale yet.

The origin

It began in India, in 2018.

A journey to learn yoga took HANARI's founder to Rishikesh and Varanasi. One afternoon, sitting on a bench in Varanasi and watching women pass by, she began to think about beauty differently.

Read the founder's story

A name that connects two cultures.

HAN stands for Korea. NARI brings together the image of the Korean lily and the Hindi word नारी, meaning woman. It is our own reading of the name, chosen because we want to listen to both cultures and connect them.

Beauty has no single definition.

Skin, daily life and personal history differ from person to person. Instead of a single standard, HANARI respects the beauty in each person's own life and values the everyday moments when you look after yourself.

Familiar rice. Korean fermentation. Texture designed for the climate.

  • Familiar rice

    Rice is a familiar grain with a long history in both Korea and India. That is where the HANARI concept starts.

  • Korean fermentation

    Fermentation and formulation are what Korean skincare is known for. That is the difference we build on.

  • Texture designed for the climate

    Heat and humidity change how a product feels, so we designed the texture with hot, humid days in mind from the start. How it feels in use is still to be confirmed.

Concept render of the HANARI Even Days Serum bottle and carton beside a bowl of rice and rice ears.
PRE-LAUNCH IMAGE · FINAL PACKAGING MAY DIFFER

Inspired by rice. Designed for hot, humid days.

HANARI is a Korean skincare brand from WeBring, a company based in Seoul, preparing its first launch in India. Rice, familiar in both Korea and India, and Korean fermentation traditions inspired the concept, and the formula is final. We designed the textures to spread thin and leave little residue even on hot, humid days, with the aim of staying comfortable under sunscreen and makeup. How the textures feel in use has not been confirmed yet. The products are made in Korea. The full ingredient list (INCI) and the origin of raw materials will be published on this site later, and we will make efficacy claims only after they have been checked.

Rice and Fermentation in Korean Skincare

The feel we are aiming for:

  • Spreads thin with a light feel
  • Low tack, minimal residue
  • Layers under sunscreen and makeup
Concept render of the HANARI Air-Fit Gel Cream tube and carton on a stone slab with rice stalks.
PRE-LAUNCH IMAGE · FINAL PACKAGING MAY DIFFER

Three steps. One simple routine.

HANARI plans to launch all three daily products together in December 2026: Clean Start Gel Cleanser, Even Days Serum (planned in 30 mL and a 10 mL mini) and Air-Fit Gel Cream.

Explore the productsA Three-Step Skincare Routine for Hot, Humid Days

  1. Cleanse

    Clean Start Gel Cleanser

    Planned for December 2026

  2. Serum

    Even Days Serum

    Planned for December 2026

    30 mL · 10 mL mini (planned)

  3. Moisturize

    Air-Fit Gel Cream

    Planned for December 2026

HANARI Notes

All notes

Follow HANARI from the start.

Sign up for occasional launch updates as we prepare HANARI for India. No products are available for sale yet. Our three daily products are planned to launch in December 2026; we will email you the exact sales start date and where to buy them once these are set.

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